About a month ago, Lindsay Ostrom of Pinch of Yum was a guest on The Lively Show. I enjoy reading food blogs, but hadn’t heard of Pinch of Yum until then. In addition to sharing delicious recipes with gorgeous photography, Pinch of Yum shares their monthly income reports. Their first income report was for August 2011 and the blog made $21.97. In May 2014, Pinch of Yum had net income of over $23,000! Suffice it to say, I’ve read more of their income reports (and related tips) than recipes ;)
What does this have to do with running? In January 2014’s report, Bjork (Lindsay’s husband and behind the scenes guy of Pinch of Yum) shared the following mindset for growing a blog:
Be a cross country star, not a tennis star. I love tennis. It was my favorite sport in high school. But I always had a ton of respect for the cross country guys and girls. Not only because of their crazy ability to run long distances, but because of the mindset they had in regards to their performance. With tennis, if you beat your opponent you consider the day a success. With cross country, if you beat your own previous record you consider the day a success. Your journey of growing your blog will be much more fulfilling if you aim to outperform yourself as opposed to other blogs.
Like blogging, I took a bit of an extended maternity leave from running. Sure, I ran a 10K this past October, but I wasn’t running consistently. About three months before Monica’s birthday, John’s sister talked me into running a half marathon. I pulled up a Hal Higdon training plan, dusted off my running shoes, and got to work. The day before Monica’s birthday, I ran my first half marathon in over three years. Was is pretty? Not exactly. But I went out there and finished.
|September 2010 – Raspberry Champagne Cupcakes|
|June 2014 – Raspberry Vanilla Cupcakes|
|February 2011 – Banana Split Cupcakes|